Evaluation Question 4: How Did You Use Media Technologies in the Construction and Research, Planning and Evaluation Stages?

Evaluation Question 3: What Have You Learned From Your Audience Feedback?

As a whole, I have gathered that my music video was well received and liked with my target audience as they feel that it is successful in representing youth. As well as this, the colour treatment that was added during editing was considered to be quite stylistic and therefore was enjoyed. The final comments given from respondents of this questionnaire was that is was very enjoyable to watch, it was well edited and that it worked well with the chosen song (Twice - Catfish and the Bottlemen).

However, one main comment that was given when asked how to improve was that the scenes that were shot outside were too dark. As this scene was outside at night time, it was hard to control the lighting as we were unable to use any artificial lights. As a result, the clips from this scene were very dark. When we attempted to resolve this issue in photoshop, the clips became very grainy and there was a lot of exposure. This meant that, in our final product, the clips were still quite dark and the viewers of our video did not enjoy this aspect.

Evaluation Question 2: How Effective is the Combination of Your Main Product and Ancillary Texts?

The following link leads to a website where I have posted my ancillary products, as well as my answer to this question.

https://sineadg124.wixsite.com/evaluation

Evaluation Question 1: In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

Final Music Video

Magazine Advert

Digipak 6 Fold

Digipak Front and Back

Feedback on Music Video

Colour Treatment

The editing for the final video was split into three sections with three main colour schemes; orange, pink and blue. The use of these colours would resemble different scenes from the bedroom to the party and to the outdoor scenes.

For the indoor shoots I used a fast colour corrector to add an orange tint to the footage, the reason for this was to resemble the day time as the footage was actually shot later in the day. The use of a luma curve also enabled us to brighten up the shots. I put both these effects on the first clip and then copied and pasted them both to the following clips in order to keep consistency.





For the party shoots I used the fast colour corrector to add a pink filter to the shoots, this pink represented the fine side of youth and was fitting for the themes shown of teens having fun at a party. The luma curve was used to darken the scenes as they were originally shot in the day time. 



The outside shoots provided a problem since the footage came out darker than anticipated, therefore I had to use the luma curve to brighten up shots. I also used the fast colour corrector to add a blue filter on top of these shots to contrast with the pink shots previously. This also symbolises the stereotypical side of youth which is more serious than the party scenes portrayed previously.

Test Shoot

Call Sheets

- Call Sheets created by Sinead Grace

Headshots, Talent Release Forms, Personal Release Forms

Below are headshots of all of our cast, along with their talent release forms and personal release forms.

Mary Lawson

Aimee Tyrrell

Bethany Carter

Bradley Bishop

Luke Riches

Zoe Brant

Lucy Baker

Shot List

- Shot List created by Zoe Brant

Risk Assessment

- Risk Assessment conducted by Mary Lawson

Ancillary Task Timelines

Research for Shoots

The shoots for my ancillary task will be conducted whilst the music video is being filmed as my ideas for my ancillary task is to include snapshots from the music video. Therefore, the research for shoots for both the main task and ancillary task are the same and is all below.

Hair and Make-Up:

Both hair and make up during the first scene of the video will be simple - straight hair, minimal/natural make up. This is due to the fact that the scene will be casual and relaxed, so the characters would not have got dressed up or made any effort for this. This makes it as realistic as possible in terms of aesthetic.

After the 'getting ready' scene and during the party, the girls as well as the extras will have styled hair (for example, curly) and will have the make-up done. As this is a party, it would be an occasion to get dressed up and make an effort with appearances and so this is an aspect that we will include in the music video.

 

Costumes:

The clothes worn in the music video will be the character's own clothing that they would personally wear to a party. By having the actors bring their own party outfits, it will help create a realistic look as they will be representing exactly what a youth party look is. Some of these outfits will be dresses ('little black dress') or a nice top and jeans.

 

Props:

The props used in the music video will be typical items found in girls bedrooms and at parties as these are the scenes that will be shown in the video. These items will include phones, make up, red cups, drink bottles, balloons and cigarettes. We will also be using sparklers at the end of the video.

  

Location: 

There will three locations in this music video. The first location will be in a girl's bedroom. This will represent the life of youth as this is a location where young people spend a lot of their time. It will be a relaxed setting and there will be high-key lighting as it will be during the day.

The second location will be a house whilst the party is happening. Both the living room and kitchen will be used and we may explore the bathroom. As this will be happening at nighttime, the lighting will be dark but there will be lights used to illuminate people and objects in the scene.

The last location will be at a playground nearby. By moving the party from one location to another, it will represent youth as adventurous and also rebellious as they are making noise and having a party in public.

Influential images: