Questionnaire Analysis

1. By asking my respondents age, I am able to find out the general age group of my audience. In this case, the majority were aged 17 - 20 and so my target audience will be young adults. This is helpful as my theme is youth and so my content will be relatable and realistic based on the feedback I received.

2. Again, this question allowed me to get an insight into my target audience - this time, in terms of gender. The respondents to this questionnaire were predominantly female and so my product will be aimed more towards this gender, however there were still quite a few males and so I will ensure that my digipak and advert are still suitable to them.

3. With this question, I used my two digipak designs that I had created to get an idea of the design I wanted. By creating two different designs and asking what people preferred, I was able to get an idea of what would be more popular and so give me guidance for my future designs.

4. I decided to ask the respondents what it was they liked about their chosen digipak. This would help me when I create my own final design as I know what elements about the digipaks people liked and what I should include in mine. However, I made a mistake with this question as I did not ask the respondents to specify which image they chose. I am able to assume with some of the responses - for example, 'the centralised font' - as the font is only centralised in one image. However there are some where it is not clear what image they are talking about, such as 'it looks cooler'. Even still, I feel that I am still able to use the feedback as it still lets me know what to include in my digipak.

5. I wanted to ensure that my digipak was not only themed to relate to the music video, but also to relate to the genre. However, I did not know if this was something that the audience would be looking for and so I decided to ask this question to find out. I was correct in thinking this was important as all but one respondents felt that the design should reflect the genre. As a result, I know to look into the conventions of my genre and ensure that my digipak shows this.

6. I felt that this was an important question to ask as it shows me what people think is the more appropriate image to suit the genre, rather than what image they prefer. The result, again, was that the first image was most popular. Therefore, I will be creating an image similar to this and that uses the same conventions for my design.

7. As both of my designs above had similar colour schemes and both used bold colours, I felt that it was important to ask this question as the choice in colours from previous questions were limited. However, from this, I found that people did prefer bold and vibrant colours in a digipak and so I will most likely continue to use these colours in further designs.

8. Again, this is something that I felt I should include in my digipak, however was unsure as to whether the audience also felt this way. I wanted my digipak to have a party/rebellion theme like the music video and the song, and the majority of my respondents felt that this was important. Therefore, I will definitely be ensuring that my digipak design relates to the song and music video.

9. Many digipaks come with additional items or products and I decide to see what people felt should be used out of the conventional items that are usually included. From this, I found that most people liked to receive a lyric booklet and a poster/video and song details and so I will aim to create one of these products alongside my digipak.

10. I felt that the font I used on my digipak would be very important to the overall aesthetic, and that it should match the image I use. For example, if I use a bold font then the image itself should be quite simple so that the font stands out further. The most popular answer was bold, but simple was not far behind so I will try and find a good balance of these two looks for my font.