By conducting a focus group, we were able to ask a sample of our target audience questions that would help us create a music video that they would enjoy and would help us fine tune our ideas. The answers to our questions were quite varied at some parts, which was quite useful as it will help us include elements into our music video that will attract all different people. At the same time, there were some questions where the responses were unanimous, for example, none of the respondents would be offended by themes reflecting drug and alcohol use. This research will allow us to not just attracts different kind of youth to watch our video, but will also help us represent these groups accurately.
Please add more specific information, what other commments from the focus group do you intend to apply in your video...!
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